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SEO

About Index Bloat: What Is It & How to Fix It Carefully

Maintaining a refined index in search engines, especially Google, is critical to surviving (and ideally benefiting from) Google’s regular quality-related updates. It’s not the only factor, but it’s an important factor in ensuring that Google deems your site to be “high quality” (assuming the rest of your content is quality; not duplicated with…
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What is Index Bloat?

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out changes to its algorithms to reward quality. Unlike the past, if you have low-quality pages on your website, it can negatively impact your overall ranking. What’s a low-quality page? It’s one…
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